Marketing Mix Netflix

Marketing Mix Netflix Marketing is a very complex concept that involves a detailed process. The types of strategies for marketing focus on a target audience and are directly related to what is known as the 4 P's of the Marketing Mix.The Marketing Mix has been defined by many as the controllable variables a company puts together to satisfy its target market... If any parts of a Marketing Mix get out of balance, the target market will be insufficiently served. This model of the Marketing Mix was first introduced by Neil Borden when he published his 1964 article, "The Concept of the Marketing Mix." Borden had first started using the phrase in 1949 and claimed that it came to him while reading a book by James Culliton on the activities of a business executive (netmba.com, 2009). The 4 P's that the Marketing Mix consists of are product, place, promotion, and price.Deutsch: Klassischer Marketing-Mix Franzika eines ...The term product refers to tangible, physical products, as well as to services. A lot of though t and preliminary research goes into the type of product a company will manufacture, including product specifications, design, and production of the unit. The biggest concern for a business is that they are able to introduce their product at the appropriate time, when the consumer's needs are greatest. A product will generally go through a life cycle, much like a human life cycle, consisting of four different stages: introduction, growth, maturity, and decline. After the developmental period, a product is introduced or launched into the market. At this stage, the need for immediate profit is not a pressure; the product is promoted to create awareness. In the growth stage, competitors are attracted into the market with very similar offerings. Products become more profitable and companies may form alliances, joint ventures, or take each other...

Sapient and Savor

Sapient and Savor Sapient and Savor Sapient and Savor By Mark Nichol Sapient and savor are cognates (words with the same origin)- which shouldn’t be surprising, as they both pertain to being perceptive. These words, and the others discussed below, derive from the Latin verb sapere, meaning â€Å"taste† or â€Å"have a flavor.† Savor, from the same Old French word, is both a noun and a verb, though the former is rare; that form refers to having a good smell or taste or to a quality that makes something enjoyable or interesting, while the verb means â€Å"enjoy for a long time.† The adjectival form, savory, means â€Å"pleasant smelling or tasting† but also applies to foods that are salty or spicy but not sweet. By extension, something savory is morally acceptable; the antonym, unsavory, is more common. A related, though rare, term is sapid; similarly, insipid, its opposite, is more widely employed, though it is more likely to be used to mean â€Å"boring† or â€Å"dull† in reference to a person’s personality rather than â€Å"lacking in flavor.† Savoir faire, adopted into English directly from French, stems from the French verb savoir, meaning â€Å"know†; it means, basically, â€Å"knowing the right thing to do† in the sense of acting appropriately in society. (Faire is derived from the Latin verb facere, meaning â€Å"do,† which is also the source of fact.) A similar French term, savoir vivre (literally, â€Å"knowing how to live elegantly†), likewise made its way into English but is much less well known. A savant is â€Å"a learned person,† which is its definition in the original French. The phrase â€Å"idiot savant† was applied, starting in the late nineteenth century, to someone who has what is now referred to as savant syndrome, a condition in which a person with a mental disability nevertheless demonstrates exceptional skills in mathematics, memory, or art or music. (Idiot, ultimately from Greek, originally referred to an ignorant person but then became a classification of mental ability; it has come almost full circle in meaning.) The term savvy, which refers to practical intelligence (and is employed as a verb meaning â€Å"know† or â€Å"understand†), started out as pidgin developed in parallel from the French phrase savez-vous, meaning â€Å"Do you know?† and the Spanish phrase sabe usted, meaning â€Å"You know.† Sapient, borrowed directly from French, means â€Å"wise†; the binomial nomenclature for the human race is Homo sapiens (literally, â€Å"human being wise†). A neologism, sapiosexual (apparently coined in the late 1990s), refers to someone attracted to highly intelligent people. Sage, descended from an Old French word spelled the same way, was originally an adjective meaning â€Å"wise† but came to be used as a noun as well to refer to a wise person. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:What Is Irony? (With Examples)Do you "orient" yourself, or "orientate" yourself?How to Punctuate Introductory Phrases